We love denim culture

Abrand was launched in 2013 by Melbourne based denim house Threebyone. Always looking to the future, Abrand blends design with impeccable fits and superior quality to create a collection where originality meets timeless style. We have a collective approach to our brand and ranges. Our influences come from the street, through art, music, photography and desire to be the brand remembered with the best times of your life.

 

A Devotion to Denim

A religion is an organized collection of beliefs, cultural systems, and world views that relate humanity to an order of existence. Like any religion, Abrand sacrifices, initiates, meditates, and celebrates. The belief system upon which our faith is based was initiated by the fundamentals of our principle. The triangular symbolism represents the three laws of our purpose: Fit, Finish and Fabric. Our dedication to the three laws is stitched on the back pocket of our jeans.