Bushfire Appeal


Our hearts are heavy, our land is burning and our people are hurting.


The Abrand team will be making a donation to VAEAI (Victorian Aboriginal Education Association Inc) to aid our local Indigenous community in this crucial time of need. Our donations will also be matched by our parent company, Threebyone Pty Ltd.


All the monetary donations and goods donated to VAEAI will go directly to Koorie organisations, who are taking donations and using funds to aid Indigenous people in Victoria, with a focus on the Gippsland community, which has been badly impacted by the fires.


If you wish to donate to VAEAI, you may do so by contacting them here.


As the damage from the fires was unprecedented, our donation will likely be used to purchase gift cards for those in need, as access to banks, atms and financial services in these communities is currently limited. This will provide support and funding to those in the community with emergency needs.


We felt it was important to donate to Indigenous people, the rightful owners of our land, who have been identified as a group in urgent need of support. We pay our respects to those fighting fires, keeping our people and animals safe and putting their own lives at risk.


Other places to donate include CFA Victoria, NSW Rural Fire Service, WIRES Wildlife Rescue Organisation and the Australian Red Cross, all charities and organisations which are actively funding bushfire relief.


ALL IN - Australian Retail x Red Cross Bushfire Disaster And Recovery Relief


In addition to this, we will teaming up with over 30 Australian Retailers to go ALL IN. On Thursday 9th January, we will be donating 100% of profits from our online store to the Australian Red Cross Disaster Relief and Recovery Fund.


To donate directly to the fund, click here.


Stay safe and look after each other. If there was ever a time for our community to band together, it is now.