Abrand is nothing without the people that wear it. Our Wear It Your Way campaign embodies the true vibe of who you are.
Ripped, painted, or patched - we love seeing you style your denim your way. No belt? Use a shoelace. Jeans not roughed up enough? Customise and add knee rips.
Abrand is not just a brand. Abrand is your brand. Wear It Your Way.
Tag us on IG using #WearItYourWay and show us your custom fit.
@elisha__h
Elisha is an LA based Australian model. Did you know Elisha is a twin? We can’t tell her and her twin Renee apart.
Elisha wears the A 94 High Slim in Walk Away, our classic Mom jean in a our best selling light blue vintage wash.
@ariarne_lepine
Ariarne is an Aussie model with a killer bod. Catch her at the beach or backstage at a festival, she is our style queen.
Ariarne wears the High Skinny Ankle Basher in Walk Away, our go to skinny jean in our best selling wash.
@caseyjamess_
Based in Sydney, Casey’s sunkissed lush locks give us hair envy.
Casey wears the A Street Aline Crop in Walk Away, our high waisted, tapered wide leg jean in our best selling wash.
@lucaswhitesmith
Lucas is an OG Abrand #Asquad member, our fave Tik Tok’er who froths ripped denim and loves a good gym sesh.
Lucas wears the Dropped Slim in Rogue Black, a slim leg jean with a dropped crotch and a rip template for the ultimate vibe.
@caspar_thomas
Caspar has been in the #Asquad since the beginning. Known for his killer looks and epic style, he is the king of a denim look.
Caspar wears the 88 Taper in Passenger, our new baggy fit jean in a mid tone blue wash.
Join the Asquad to get the latest Abrand updates and get 10% off your first order.