Abrand is the jeans brand of generation next.

The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it.

We create quality denim that will last the distance. Premium fabrics in the most flattering fits & authentic washes.


Abrand is nothing without the people that wear it. Abrand is your brand.

Wear it your way.

Get 10% off*

We use our own cookies and third-party cookies to show you advertising according to your browsing experience. By clicking “Accept” you consent to our use of cookies. For more information.

We think you are in .

You are currently browsing our AU site.
Update your location?
Continue browsing