Abrand is nothing without the people that wear it. Our Wear It Your Way campaign embodies the true vibe of who you are.

Ripped, painted, or patched - we love seeing you style your denim your way. No belt? Use a shoelace. Jeans not roughed up enough? Customise and add knee rips.  

Abrand is not just a brand. Abrand is your brand. Wear It Your Way.

Tag us on IG using #WearItYourWay and show us your custom fit.

A 94 High Slim


Elisha is an LA based Australian model. Did you know Elisha is a twin? We can’t tell her and her twin Renee apart. 

Elisha wears the A 94 High Slim in Walk Away, our classic Mom jean in a our best selling light blue vintage wash.


Ariarne is an Aussie model with a killer bod. Catch her at the beach or backstage at a festival, she is our style queen.

Ariarne wears the High Skinny Ankle Basher in Walk Away, our go to skinny jean in our best selling wash.

A High Skinny
A Street Aline


Based in Sydney, Casey’s sunkissed lush locks give us hair envy.

Casey wears the A Street Aline Crop in Walk Away, our high waisted, tapered wide leg jean in our best selling wash.


Lucas is an OG Abrand #Asquad member, our fave Tik Tok’er who froths ripped denim and loves a good gym sesh.  

Lucas wears the Dropped Slim in Rogue Black, a slim leg jean with a dropped crotch and a rip template for the ultimate vibe.

A Dropped Slim
A 88 Taper


Caspar has been in the #Asquad since the beginning. Known for his killer looks and epic style, he is the king of a denim look.

Caspar wears the 88 Taper in Passenger, our new baggy fit jean in a mid tone blue wash.

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