Abrand is the jeans brand of generation next.

The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it.

We create quality denim that will last the distance. Premium fabrics in the most flattering fits & authentic washes.

Abrand is nothing without the people that wear it. Abrand is your brand.

Wear it your way.

Join the Asquad to get the latest Abrand updates and get 10% off your first order.