Abrand is the jeans brand of generation next.

The ethos behind the brand name is that it is a brand of the people. No frills, no unnecessary bullshit. A brand made cool by the people that wear it.

We create quality denim that will last the distance. Premium fabrics in the most flattering fits & authentic washes.

Abrand is nothing without the people that wear it. Abrand is your brand.

Wear it your way.